Good to know
  1. Features
  1. What is Behavioral Targeting?
  2. Behavioral targeting utilizes information gathered online from a consumer’s browsing history, comments, electronic purchases and/or interests in order to create an advertising profile for a business. That profile is then a current and ongoing market for which a business can deploy messaging.
# 1

Description

What is Behavioral Targeting?

Behavioral targeting utilizes information gathered online from a consumer’s browsing history, comments, electronic purchases and/or interests in order to create an advertising profile for a business. That profile is then a current and ongoing market for which a business can deploy messaging.
Why Us?

Without awareness, general marketing strategies like paid search, retargeting and other lead generation tactics are at a severe disadvantage. Consumers are more diligent than ever. They do their research. They are less likely to call on the spot after seeing an Ad. In order to convert someone into a loyal customer, they need to see a consistent and constant brand message that isn’t intrusive. Tap Creative fulfills this need by targeting and delivering brand messaging to those already with a predisposition to receive that message thus creating positive brand association, providing a platform for a deep relationship with a consumer and enhancing all other levels of your advertising funnel.